We operate on the belief that bigger isn't better. We want our collaboration (and our design) to be direct, personal and free-flowing. We work hard to establish the project's goals and direction with our clients. Only after that will we concept and pitch, board and animate, polish and tweak. Each project asks a different question, and so our team will be sized and staffed specifically for each job. If necessary we'll bring in talented illustrators, 3D effects specialists or web designers or producers–but never at the expense of direct communication.
We've been doing this for more than a decade because the challenge of tackling a wide variety of projects in all kinds of media keeps us giggling. We thrive on the creative give and take. This business is supposed to be fun. We make sure the people with whom we work–clients or colleagues–feel the same way.
Our creative direction comes from Perhapsatron founder, Erik Bertellotti. Erik studied film history at UC Berkeley and earned an MFA at the University of Southern California's School of Cinema-Television. Later, while a staff artist at the renowned 525 Studios in Hollywood, he worked on commercial and network projects for Chrysler, AT&T, JCPenney, ABC, CBS and NBC; and such legendary music videos as Michael Jackson's "Scream" and the Beastie Boys' "Sabotage." He is involved in every project we do, whether as team leader or the whole team.